Your e-commerce experts
Whether you need help with finance, operations or growth marketing, we can help you.
Early stage companies need their finance to be more than just a reporting function, their marketing to be thoughtful and full-funnel, and their operations to be efficient and dependable.
That’s where we come in.
We’re operators first. We’ve been in your shoes at startups.
We know that as an executive team, you are looking for true partners, not agencies. We can help you overcome your challenges with growth and efficiency.
1
Services
Finance
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We build all financial models bottoms-up and broken out by channel and product category. We see the financial model more than just an investor diligence item, but rather as an operating tool that enables us to understand the sensitivity of key assumptions. We also focus on building a true path to profitability with sustainable growth, not growth at all costs. Our models are extremely comprehensive, but easy for everyone on the team to follow.
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It all begins with understanding your customer behavior. Using historical data, we can build predictive analytics and dive deeper into the data to understand how LTV changes by customer type or initial order type. Once we have a grasp of how customers will behave, we can lean into marketing to promote customers habits that will lead to greater LTVs. Using this data, we build a financial model and set guardrails around spend that align with these unit economics.
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Using a bottoms-up approach, we build comprehensive analyses that evaluate both current and future margins. Identifying the key drivers around costs allows us to promote various initiatives that will deliver significant cost reductions to optimize for gross margin as well as customer experience. We know improvements in this area take time, so we constantly refer to it as “continuous improvement”.
2
Services
Operations
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We complete a comprehensive analysis of your current fulfillment and shipping operations in order to provide recommendations to optimize network design. We conduct an extensive RFP for fulfillment and/or shipping partners, from negotiating rates and contract terms to providing recommendations to optimize for service levels, cost, transit times and scalability. We develop a transition plan to support implementation with new service providers.
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Whether you are selling via Amazon, your own DTC site, or in retail, we can help set up and optimize your supply chain operations and provide day-to-day operational support. We’ll build analyses to track key supply chain activities and provide recommendations to ensure that your operations are efficient and scalable.
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We build inventory management tools driven by historical sales and detailed forecasts to support inventory planning for finished goods and raw materials, considering product shelf life and impacts to working capital.
We implement tools and processes to track inventory balances to properly account for on-hand inventory value and COGS, and to better support accrual-based accounting.
3
Services
Marketing
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We will build out how you will test with new channels, evaluate performance, and scale. Reporting on and evaluating weekly performance and advising on how to adjust your media mix to focus on ROAS and scale.
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Deep retention work - auditing email flows, SMS flows, testing direct mail for re-engagement so that you can increase LTV and get more out of your email list. Advising & planning the marketing strategy for increasing referrals and organic reach.
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Improve conversion rate and work with the development team to implement, measure, and track the performance of tests on a bi-weekly cadence.
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Advising on building the marketing org chart, creating role scorecards, and participating in the interview process for growth roles.
testimonials
