Amazon: Helping or hurting your business?

Should You Launch on Amazon? What Every Founder Needs to Know. For many brands, Amazon is a core sales channel—and with over 50% of product searches starting there, it’s easy to see why. As the world’s largest online marketplace, Amazon offers unmatched reach and customer access. But before launching your product on Amazon, it’s crucial to evaluate if it aligns with your business goals and strategy. In this guide, we break down what founders should consider before selling on Amazon.